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Contextual advertising

Speak to communities, not to profiles.

Your ads appear in the feeds of the universes that already talk about your subject: trail running, cooking, board games, Paris… No tracker, no profile, no data sold.

Create a campaignSee how it works

Budget from 10 €, paid in advance. No commitment, no minimum duration.

  • 30 %of your spend goes to the universe where the ad is seen
  • 0tracker, pixel or advertising identifier
  • 2 daysat most to review an ad, in working days
  • 100 %of the ads in a public repository

How it works

A campaign in three steps, reviewed within two working days.

  1. Choose your universes

    From 1 to 50 public universes: a city, a sport, a passion. Add countries or regions and the languages of your readers.

  2. Create your ad

    An image, a headline, a text and a button. You see it as it will appear, in the colors of each universe.

  3. Pay in advance, follow every day

    A prepaid budget and a maximum bid. Impressions, clicks and spend per universe and per day. What is not spent is refunded.

Why advertise on break.rocks

  • Context, not surveillance

    The ad is chosen by the universe of the feed, the country of the reader and the language of the app. Never by a profile, a history or a position.

  • A safe place for your brand

    Never in messages, replies or private universes. Risky categories are refused for everyone.

  • Communities benefit

    30 % of every euro goes to the universe cash of the universe that hosts you. Each universe decides for itself whether it accepts ads.

  • A native format, not a banner

    The ad takes the shape of a post, with the theme of the universe. At most one per 12 posts, never first, never two on screen.

  • You pay for what is seen

    An impression counts when the ad is 50 % visible for 1 second. Second-price auction: you pay just above the next bid.

  • Transparent by design

    “Why this ad” on every ad and a public repository of all the ads, as the European Digital Services Act requires.

Targeting

Four settings, all readable by your readers.

Universes
1 to 50 public universes, with their number of residents
Countries and regions
up to 50, or everywhere ads are open
Languages
the 20 languages of the app, or all of them
Schedule
a start date, an optional end, 365 days at most

What we never use

  • age, gender or inferred interests
  • reading history, follows, likes
  • the position on the map, finer than the country or the region
  • a device identifier or an advertising cookie

Repetition is capped at 3 times per day and per reader, counted on their device only.

Formats

A simple format today, vertical video next.

  • Image

    Available
    • JPEG, PNG or WebP, 5 MB at most, 1:1, 4:5 or 1.91:1
    • A headline of 60 characters, a text of 200
    • Button: Learn more, Shop, Sign up, Download, Contact, Book
    • A direct link to your site, with no parameter added by break.rocks

  • Vertical video

    Coming soon

    In the feed of posts of a universe, never with the sound playing by itself.

Pricing

A cost-per-thousand-impressions auction, at the second price.

You set your maximum bid. At each slot, the best-placed ad wins and pays the next bid plus 0.01 €, never less than the floor price of the country.

Minimum budget
10 €
Floor per country
[X] € / 1,000
Payment
Card, Apple Pay, Google Pay, or the universe cash of a universe
Not spent
Refunded within 30 days

Simple figures, every day

Impressions, clicks and spend per campaign, per universe and per day. No conversion tracking: you measure on your site what happens there.

Do you lead a universe?

Make it known in other universes by paying with its universe cash, the very one that ads fill. The leadership of the universe decides on the campaign.

Promote my universe

Rules and transparency

Every ad is reviewed before it runs, then published in the repository.

  • Refused for everyone

    Political advertising, gambling and betting, speculative crypto-assets, tobacco and vaping, weapons and ammunition, adult content and services, unproven health claims, counterfeits, alcohol where its advertising is illegal, and anything the platform rules forbid.

  • Never shown to minors

    Dating, financial products, cosmetic procedures, energy drinks, alcohol where it is legal, video games rated 18.

  • Public repository

    Ad, advertiser, payer, period, targeting and impressions per country stay available for one year. break.rocks/transparency/ads

Frequently asked questions

Who can advertise?

An adult or a verified organization, whose identity is checked by our payment provider before the first campaign runs. The contract is with BreakRocks Inc.

Where do my ads appear?

In the feed of posts of the public universes you choose, when they accept ads. Never in messages, replies, private universes, clips, the map, search or profiles.

How long does the review take?

A decision model reads the image, the texts and the destination. A doubtful case goes to a person of the team, who decides within 2 working days. A refusal names the rule in question.

Why no conversion tracking?

Because it means following the person outside break.rocks. Your link opens as it is: your own tools measure the visits it brings.

In which countries?

Ads open country by country, once about 50,000 people use break.rocks there every month. Countries open: [list of the open countries].

Find the universes that already talk about you.

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